LasVegas + Liberty Fairs + Los Angeles Feb/2018 Trip, Zargara, Kollar Clothing, Hip and Bone, Jeff Staple, Jaden Smith, Agenda, Capsule, Murice Moore. @libertyfairs was one of the best experiences we've had with the brand forsure. Huge thanx to the team @theagavekid @foytography @jelanilewis@osmocapture @frostynegus for coming along for the
How Sharifa Murdock helps foster emerging talent, and the best thing new designers can do to get noticed. Trade shows and fairs are critical to the fashion industry—the entire industry. At shows like the womenswear extravaganza Capsule, both established and emerging designers showcase their designs for buyers, merchandisers, editors, stylists, fashion obsessives, investors... You get the idea. Behind two of the biggest shows is Sharifa you don’t happen to be in fashion, allow us to bring you up to speed. Another popular show, Project, showcases contemporary menswear, and after jumping on board from its inception at the tender age of 23 !, Murdock partnered with her mentor, Sam Ben-Avraham, to create the Las Vegas- and New York-based trade show Liberty Fairs. “Liberty Fairs is a business-to-business fashion trade show where brands show their clients the next season they’ll have in store,” Murdock explained. “The buyers come in, shop, and get that experience from the brands.” From there, business was booming. Murdock has Miami’s infamous swimwear show Cabana under her belt, along with a joint venture at Florence’s well-known trade show Pitti, a brand new female empowerment festival, ENVSN, and her own side hustle, The Brooklyn Intern—a mentorship program for young women who are looking for an entryway into the fashion like a lot? It is. Here’s how she does it. How she first got to be in the trade show business“It’s crazy. My current partner, Sam [Ben-Avraham], has been heaven-sent and a mentor to me since I was 16. From the beginning, we worked at [the store] Atrium together—I was a salesperson, he owned it. I worked there from when I was 16 to probably 18, then I went to college. When I got back from college, I was working at Louis Vuitton. Sam called me and was like, Listen, everyone is coming back. Just come back.’ I trusted in him. At first, I went in and I was a store manager, and then, I would say three weeks later, he was like, I’m doing this thing. It’s called Project. It’s a trade show.’ I was 23, I’m like, What’s a trade show?’ I had no idea what I was doing. Now that I look back—he gave me the best opportunity in life. He saw something in me that I wasn’t able to see in myself. He gave me the access to be able to do what I’m doing today. Project became a big deal—I didn’t even realize what a big deal it was until I turned 28 and he was like, We’re going to sell Project.’ Once we sold Project, I stayed on. We started the show with 67 brands; by the time I left it was over 2,000 brands.”Once she left Project, it was time for a second trade show“Sam came to me and was like, Listen, let’s do another show—we’re going to partner on it.’ At the time, the market was not good. He wanted to bring something to the market that was new and fresh and would give an opportunity to new brands to have a platform again. Once we started Liberty [Fairs], I knew I had to take charge and do things the way I wanted to. My opinion mattered. It became evident to me that this was where I was supposed to be and this is what I’m supposed to be doing right now.” But Liberty Fairs wasn’t the only new venture“Sam had another partner, Janet [Wong], and she had this dream of doing a swim show. He partnered with her and started a swim show, and it became all of us in it together. It [Cabana] just became a big success—it’s the number one swim show right now in Miami.“There is a show in Florence called Pitti who came to us and asked us to do an American-made section in their show. [Pitti] has been around over 75 years, it’s an amazing show, more menswear-driven. It felt good to see that these people are looking at us. They know what’s happening, they have their finger on the pulse, you know? We decided to do this Born In the USA’ section. It’s been really interesting, it’s amazing just to see the Americans in Florence.”How her husband keeps her balanced while on the road“Leighton [Murdock, my husband] is a really good partner for me because he’s very healthy. I have to have balance—if I am gone for more than a week and a half, my husband will come. I feel like, as a married woman, you have to take care of home and work. It keeps him balanced too.” How not making a big deal out of things empowers her“I think that the struggle is what you make it. I think that people are always going to see you as a woman, and especially me as an African-American woman. I definitely feel like it’s what you make it—you make it a big deal, it becomes a big deal. I think that women do have great opportunity now in menswear, just because we’re special, and I think that we need to take that and home in on it and realize how special we are. Men do respect women. Not all men don’t respect women. You know?”She has a soft spot for mentoring“I mentor a ton of girls. One hundred percent, I think it is my passion—I think it is a destiny in my life that I really want to do. That is what I think I’ve been put on earth to do; to help young kids figure out what their goals are for the future. I mentor any kid that comes to me. It’s the craziest thing. People don’t understand at a young age how much kids develop–that could be your future Michelle Obama. That could be your future Oprah. They are just ready to learn and soak up information. That is something I pride myself in.” On her mentorship program, The Brooklyn Intern“I’m a creature of habit. I get [my] hair done at the same place since I was 16. Seven o’clock in the morning, I am the first one there. I’m crazy. This young girl comes up to me at the hair salon one morning with a cup of hot chocolate, and she said, Jasmine the girl who did my hair said, “If you ever want to work for someone, you bring them coffee,” but I hear you don’t like coffee, so I brought you hot chocolate.’ I was like, What?’ I was like, OK, so what do you want?’ She said, I want to be in fashion, but I don’t know what I want to do.’ I took this girl on, and it was just me and her—we’re like sisters. We still stay in contact. There are so many stories like that. After her, I met another little girl. She’s the one that originally made me think of [the title]. She’s from Brooklyn, I’m from Brooklyn. We’re like two peas. At that point, she became a daughter [to me]. She came with me everywhere. We sent her off to college, bought her everything for school. Then I met another little girl, and another little girl, and another little girl.”Her best advice to make it in fashion“Be humble. I feel like the generation we are living in now, there are a lot of kids that see the easy way to do things. You have to work. At the end of the day, there is an easy way, there is always going to be an easy way. Prove yourself and remain humble while doing that.” Five brands to keep an eye on this year “Pyer Moss, Palmiers Du Mal, Band of Outsiders—making a comeback, Willy Chavarria, Kromagnon, [and] Krammer & Stoudt.”What we can expect to see from Liberty Fairs this year“Liberty Fairs and Cabana have so much in store. With the market and the way it is, we want to start doing more experiential stuff—we want to start taking the brands outside of their element and really throwing them in and make it be more organic. Cabana has amazing things happening in Miami. We’re doing a fashion week out there. We’re really trying to go hard on that. There is so much more to come. I’m building a website for Sharifa Says,’ to encourage young girls that look like me, that feel like me, that maybe feel like they can’t be like me. I want to show them how. I feel like we live in a world where people always show what they have, but they don’t show the steps on how they got there. I want to show those steps and tell my story.” Want more stories like this?Julee Wilson Isn’t Afraid to Call Out the Beauty & Fashion IndustryThe Secret to Building a Beauty Empire, According to This CEOAt Home with Tonya Lewis Lee
KiaNurse is a three-point contest contestant and an All-Star starter in only her second year in the WNBA—and she's just getting started. Here's how the Liberty star is still improving during
▾ LIBERTY FASHION & LIFESTYLE FAIRS ▾ Menswear Liberty Fairs is a contemporary menswear trade show presented bi-annually in both New York and Las Vegas, showcasing the best US and global mens brands. Luxury Travel Lifestyle Cabana is the leading luxury women’s swim and resortwear tradshow presented in Miami annually and NYC bi-annually. Women’s Contemporary Capsule presents a unique combination of independent, often founder-run labels alongside established industry favorites, in NYC bi-annually. Luxury Travel Lifestyle Cabana is the leading luxury women’s swim and resortwear tradshow presented in Miami annually and NYC bi-annually. Menswear Liberty Fairs is a contemporary menswear trade show presented bi-annually in both New York and Las Vegas, showcasing the best US and global mens brands.
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BRANDTOGETHERAUGUST 4 – AUGUST 5, 2021 NEW VENUE CALIFORNIA MARKET CENTER We are proud to announce our very first show in Los Angeles, joining forces with LA Men's Market to create a new experience the ultimate West Coast menswear destination. Register Now WANT TO EXHIBIT? Liberty Fairs is an invite-only show, but we accept brand and designer submissions to exhibit. If you're interested in being a part of this upcoming show, we welcome you to apply. We will get back to you if we determine you are a good fit. Get In Touch
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August 21, 2019 Here's a look back at our 2019 collaboration with Arimatsu Shibori-Some which yields recognition from The Spin Off and their TOP 12 DENIM TRENDS feature from the Liberty Fairs tradeshow in Las Vegas. by the Spin Off— August 21, 2019 Vegas was the place to check out the latest denim trends for s/s 2020 during the recent Project and Liberty Fairs trade shows. Brands offered a fresh perspective for the new season with everything from Hawaiian prints to tie-dye, skinny jeans, sustainable fabrics and workwear. Here is a look at the key trends from the trade show floor. TIE-DYE - This colorful ode to summer was everywhere from T-shirts to button downs and yes, denim. Designers created everything from bleached tie-dye treatments to colorful ombres and artistic shibori treatments. Some of the best looks were offered by brands such as Levi’s Premium, Crysp Denim and Brooklyn-based Maurice Malone, who collaborated with Arimatsu Shibori-Some to create artful shibori denim designs. 400 years of shibori expertise paired with modern techniques created the colorful shibori treatments on Malone’s denim line which is relaunching in September. Read The Full Story...
KarenMeena, vice president of buying and merchandising, Ron Robinson Inc.: Shows Walked: Liberty Fairs, Project, Project Womens Spring 2019 Notes: "Color and fun prints are still important for
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UpdatedJune 5, 2019 - 11:09 pm. The Las Vegas Valley hit 100 degrees for the first time in 2019 on Wednesday afternoon. The National Weather Service said the mercury at the official weather
Change is in the air for Spring ’19. Contemporary men’s trade show Liberty Fairs and streetwear show Agenda have announced their next big move. Both trade shows will be relocating to downtown Las Vegas in February 2019. The move, said Liberty Fairs Co-Founder Sharifa Murdock, is due to the change in UBM Fashion’s show dates for Project and the MAGIC Marketplace. “We’re moving downtown, which we’re super excited about,” said Murdock, who explained that space wasn’t available for both Agenda and Liberty to be held at the Sands Expo during the new February 5 to 7 dates. “I think it’s going to bring a little new blood to the industry… I think people are wanting something new,” she said. Downtown Las Vegas, which is adjacent to the up-and-coming Arts District, seems to be an ideal location for the shows. Liberty and Agenda will maintain their focus of presenting high quality brands and established curated areas with the added flexibility to create new activations and events in the new location. Agenda will also add a new men’s and women’s footwear area to the show floor. “More and more footwear brands are asking for a more intimate exhibit space, with footwear, apparel and accessory brands all displayed together under the same roof for the convenience of buyers,” said Tony Shellman, Agenda Vegas Event Director. Agenda August 2018 While many are excited about the move, it also leads to questions of convenience and time spent traveling to and from the shows during the already hectic three-day Las Vegas show schedule. Tommy Fazio, Fashion Director for UBM Fashion Group, hopes the move will be convenient for attendees.“I hope that they find a location that’s accessible to the retailer,” said Fazio. “Unifying the industry is also unifying us as show leaders and making it easier for retailers to get around,” he explained noting that there is a lot to see in Vegas including approximately 700 brands at Mandalay Bay alone. “Convenience is what it’s about,” said Fazio, who said he is open to help facilitate transportation to and from the shows. Liberty and Agenda organizers say they are planning to have a complimentary Express Car Service from the Mandalay Bay and Las Vegas Convention Centers. Gallery Impressions and denim looks spotted at Liberty Fairs Las Vegas Open gallery → During the shows held August 13 to 15, change was already evident at the Modern Assembly shows. Capsule, which was recently purchased by Liberty Fairs, was noticeably missing from the Vegas landscape. According to Murdock, Capsule’s men’s section was rolled into the Liberty show floor. Many brands including Naked and Famous came on board as well as Capsule’s Above Tree Line ATL outdoor section. “It sits well with what we already have, so we just integrated it all together,” explained Murdock. She also noted that the show wants to get more deep into womenswear, and Capsule will now be a women’s show. It will sit next to the company’s Cabana show in New York in September and will be incorporated into the July edition of Cabana held during Miami Swim Week. Highlights at Liberty included the Pillars Lounge, which this season celebrated art and collaborations featuring brands such as Toms, Fred Perry, Kahala, Artistix and more. Denim was featured heavily at the show including the Custom Indigo Lounge entrance supplied by Calik Denim and a denim customization station sponsored by Jack & Jones, who is bringing its collection stateside. Slate Denim, Neuw Denim and Atelier + Repair were new to the show this season. In addition, Liberty featured high end designers including Roberto Cavalli and Karl Lagerfeld Paris, who showed for the first time. Gallery Highlights and news seen at Project & The Tents Open gallery → Murdock said denim will be strong for Spring and she foresees men getting more dressed up. “Everyone was in the athleisure clothes before, but I think that people are getting over that,” she said. “I see men wearing more color and getting more dressed up. We were in a space where everyone was in sweat pants and T-shirts, but I feel like guys are wanting to get dressed again.” Trend report These were the strongest trends at the Las Vegas shows Read more → Still, there was plenty of athletic wear, track suits and jogger-inspired shorts and crop pants on the trade show floor. Americana was featured heavily as were camo prints, outerwear and surf-inspired looks. Agenda was busy and there were many established brands at the show including Fila, Champion and Starter. Cool young brands also found a platform there such as Learn to Forget and Out of Bounds by Sha Fik, who were in the Enclave installation area. Agenda organizers said the streetwear market is maintaining yet continues to evolve. There were lots of 80s inspired graphic prints, bold colors, color blocking and plenty of ripped and shredded denim.
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